Privacy

Kindword is a small product operated from Wicklow, Ireland. It is currently a V1 test service.

For anything about your data, email hello@kindword.com and a human will reply.

From senders: your name and email, the recipient's first name and email address. We also ask how you know them, store your message and keep a record of whether you sent it anonymously, plus timestamps, delivery status and the private link token.

From recipients: we hold only the first name and email address the sender gave us so we can deliver the link. That information came from the person who sent you the Kindword. We use it for delivery only.

For senders, we need this information to provide the service you asked for and to keep the one Kindword a day rule working.

For recipients, we rely on our legitimate interest in passing on a private message from someone who knows you. We do not market to you. You can object or ask us to delete your details at any time.

Email delivery is automatic. Kindword sends the recipient a short notice with their private link through our email provider, Resend.

The Kindword itself is never included in the email notice. It is stored so it can be shown on the recipient's private page, which is not listed or indexed anywhere.

We are not claiming it is technically impossible for us to access stored data: like any operator, we can if we have to, for example to investigate a report of abuse or to meet a legal obligation.

There is no automated decision making and no profiling.

If you choose Anonymous, your name is not shown to the person receiving it. We still know who sent it, because we need to.

Right after you send a Kindword we offer a short optional survey about how it felt. You never have to answer it, and skipping it changes nothing.

If you do answer, your answers are stored alongside the Kindword you just sent, so they are linked to the sender details you already gave us. We say that on the survey card too. We use them to understand how people experience sending a Kindword and to improve the service.

Choosing Anonymous only hides your name from the recipient. It does not change the fact that we know who sent it, survey or no survey.

The survey also has an optional question asking how you heard about Kindword (for example Reddit, search, or a friend). If you answer it, that answer is stored with the rest of your survey answers, linked to your Kindword in the same way. It is what you tell us, not something we track.

The two free text boxes are optional. Please keep them to your own experience rather than anything sensitive about someone else.

Survey answers are deleted with the Kindword they belong to, at 12 months at the latest. Email hello@kindword.com and we will delete yours sooner.

Recipient email, recipient phone and sender email: up to 30 days from submission, then cleared automatically. This applies to every Kindword, including those in the founder archive below.

The Kindword itself, the recipient's first name, the sender display name where shown, the anonymous choice and the private link: up to 12 months from submission so the private page stays available, then the whole record is deleted.

Private links stop working at 12 months for every Kindword, without exception.

Want yours gone sooner? Email hello@kindword.com and we will delete it.

Every Kindword email has a link to stop receiving Kindwords. If you use it, we keep only a scrambled code made from your email address, never the address itself, so we can keep honouring your choice. Kindwords already scheduled for you are cancelled where our email provider still allows it.

Kindwords written by the founder of Kindword, while signed in to Kindword's private admin, can be kept beyond 12 months in a private founder archive. Older founder Kindwords sent from the founder's own address before this sign in check existed are kept there too.

An archived Kindword keeps its message, the recipient's first name and how they know each other until it is deleted on request. Contact emails are still cleared at 30 days, and the recipient's private link still stops working at 12 months.

If you received a Kindword from the founder and want it removed from the archive, email hello@kindword.com and we will delete it.

Survey and Chain Test feedback answers linked to an archived Kindword are deleted at 12 months, like everyone else's.

Some Kindwords are part of a small Chain Test, where reading the Kindword you received opens once you send one of your own. Ordinary Kindwords are not part of it.

For Chain Test Kindwords only, we record in our own system when the waiting page was first reached, when writing an onward Kindword started, when it unlocked and when it was revealed. We use this to see whether the idea works. It never includes message text and is never sent to an analytics provider.

To bring you back to your waiting Kindword after you send, your browser remembers its private link in two places. Temporary tab storage keeps it while the tab is open. Browser local storage also keeps a copy so it survives closing the tab, but that copy is ignored and removed once it is more than 24 hours old. That is there to make the flow work, not to track you.

After a Chain Test Kindword is revealed we may offer a short optional feedback question. Answers are linked to that Kindword and deleted with it, at 12 months at the latest.

Ordinary recipient pages are not tracked in any way.

Hosting and database: Lovable Cloud, built on Supabase. Email: Resend, which handles the automatic notice to recipients.

These providers process data on their own infrastructure under their own terms and safeguards. We share only what is needed to run the service. We do not sell data.

We measure whether Kindword works. We don't measure your Kindword.

We use limited privacy-friendly analytics to understand whether the public site works. We count visits to the public pages, a broad device type (mobile, tablet, desktop), the general traffic source where a referring website or campaign tag is present, plus anonymous starts, progress and completions of the Send flow. These are counted as separate events, not linked to a person or to each other across visits.

If you arrive from a link we shared somewhere, such as a post in an online community, we keep that campaign tag with the Kindword you send so we can tell which communities Kindword is reaching. A campaign tag says where a link was posted. It says nothing about you, and it is never an identifier.

We do not use analytics cookies, advertising pixels, fingerprinting, persistent visitor IDs, cross-session tracking, session recordings or profiling. Nothing is stored on your device for analytics, so we do not need a cookie banner.

We never put message content, names, contact details, relationship answers, survey answers or any other form answers into analytics.

Apart from the Chain Test records described above, we do not track the private recipient pages at all. That means no page views, no timing, no referrer data, no record of whether or when a Kindword was opened or read and no count of revisits.

We do not sell analytics data. If any of this changes, this notice changes first.

You can ask for access, correction, deletion, restriction, portability where it applies and object to our use of your data. Email hello@kindword.com and we will handle it.

You can also complain to the Irish Data Protection Commission at www.dataprotection.ie.